In 2020, PrepForTech, launched in April, as a service-oriented website catering to students and professionals aspiring to secure top positions at companies like Google, Amazon, Apple, and more. The platform offers courses in Competitive Programming, System Design, and other relevant subjects.

PrepForTech underwent a noteworthy digital transformation with Prolinkage, achieving remarkable results through optimized keywords and strategic link building:

• Achieved an impressive 84.85% organic traffic boost.
• Gained 88.46%, of new users.
• Realized a substantial 141.91% increase in Google sessions.

Notably, on Bing, PrepForTech experienced a remarkable 3700% surge in organic traffic, showcasing the effectiveness of Prolinkage's tailored strategies. This has significantly strengthened PrepForTech's position in the competitive programming online course space.

In 2020, PrepForTech, which teaches competitive programming online, had a tough time getting students organically via google. In the crowded online course scene, PrepForTech struggled to stand out, and this hurt their overall position in the industry. 

Initial Organic Traffic: Starting from scratch, PrepForTech encountered the hurdle of establishing organic traffic on its newly launched website.

Intense Market Competition: The market is saturated with 10-20 competitors all vying for the top position, creating a highly competitive landscape for PrepForTech.

Organic Lead Generation: Striving to capture organic leads, PrepForTech aimed to stand out amid tough competition through targeted keywords and strategic digital marketing efforts.

1. Content Enhancement:
   
   1. Conducted extensive Keyword Research: Identified and incorporated high-performing keywords relevant to PrepForTech's offerings and target audience.
   2. Comprehensive Competition Research: Analysed competitors to understand content gaps and opportunities, ensuring PrepForTech's content stands out.
      
      
2. Intensive Interlinking and On-Page Optimization:
   
   
   1. Structured Interlinking Strategy: Developed a systematic interlinking plan to enhance the connectivity between different pages, improving overall website navigation and user experience.
   2. On-Page Optimizations: Implemented SEO best practices, including title tags, meta descriptions, and header tags, to ensure search engines optimally index each page.
      
      
3. Strategic Link Building:
   
   
   1. Diversified Link Sources: Acquired backlinks from a variety of reputable sources related to PrepForTech's business niche, contributing to a well-rounded and authoritative online presence.
   2. Anchor Text Optimization: Ensured anchor texts in the acquired backlinks were strategically chosen to align with target keywords, enhancing the relevance and authority of the links.
      
      
4. Regular Content Updates:
   
   
   1. Implemented a Content Calendar: Established a schedule for regular content updates to keep the website dynamic and relevant, signalling to search engines that the site is actively maintained.
   2. Fresh and Engaging Content: Produced and published new content regularly, catering to the evolving needs of the audience and aligning with current industry trends.
      
      
5. Technical SEO Audits:
   
   
   1. Conducted Regular Audits: Performed routine technical SEO audits to identify and rectify any website issues affecting search engine performance.
   2. Mobile Optimization: Ensured the website is optimally configured for mobile users, as mobile-friendliness is a crucial factor in search engine rankings.
      
      
6. Monitoring and Analytics:
   
   
   1. Installed Analytics Tools: Set up robust analytics tools to monitor website performance, user behaviour, and keyword rankings.
   2. Regular Reporting: Provided regular reports on SEO metrics, allowing PrepForTech to track progress and make informed decisions for continuous improvement.
      
      

This holistic approach aimed to not only increase keyword rankings but also to create a sustainable and authoritative online presence for PrepForTech in a highly competitive market.

1. Keyword Impressions:

   - 350+ Business Keywords received Impressions in 1 month (vs. 78 last month).

2. Top Rankings:

   - 76 Business keywords in Top 100 (vs. 6 Keywords Last Month).

   - 2 Keywords in Top 3 Rankings.

   - 10 Keywords in Top 10 Rankings.

   - 28 Keywords in Top 20 Rankings.

   - 76 Keywords in Top 100 Rankings.

3. Impressions and CTR:

     - 5.7K Impressions with a 4.7% CTR (compared to 700 Impressions with an 8.1% CTR last month).

4. Organic User Growth:

   - Organic Users increased by 191.18% compared to last month.

   - Unique Organic Users increased by 222.22% compared to last month.

5. Google Organic Traffic:

   - Users increased by 84.85%.

   - Unique Users increased by 88.46%.

   - Sessions increased by 141.94%.

6. Bing Organic Traffic:

   - Users increased exponentially by 3,700.00%.

   - Unique Users increased by 3,700.00%.

7. Lead Generation:

   - Organic Traffic contributed to a 50% increase in leads compared to last month.

So, what's our secret sauce? It's the art of turning keywords into revenue streams. Prolinkage's knack for securing top positions for keywords pulsating with commercial intent isn't just a win; it's a journey that transformed PrepforTech’s digital landscape and bottom line. Join us on a journey as we explore the story behind our #1 rankings. This is where strategic skills meet success, and keywords pave the way to a wealth of commercial triumphs.

We're inviting you to a complimentary SEO consultation – your key to unlocking the strategies that propelled us to those glorious #1 rankings. Join us as we untangle the narrative behind each keyword, where our strategy seamlessly intertwines with success, leading you to a trove of commercial triumphs. Seize the moment – book your Free SEO Consultation now and embark on a journey toward digital greatness with Prolinkage.