SaaS Off-Page SEO Case Study
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Problem:

When we started our collaboration with GetCardBox, it had the lowest organic traffic till date & was struggling with increasing its authority score & driving traffic through important business keywords.

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Solution:
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GetCardBox (SaaS) is an intelligent Trello add-on that effortlessly connects Gmail with Trello cards. This innovative SaaS tool seamlessly integrates Gmail with Trello cards, offering a streamlined workflow tailored for efficient project management and seamless team coordination. Users can effortlessly link Gmail conversations to corresponding Trello tasks, ensuring a cohesive and organised approach to software-driven project workflows. Positioned as a user-friendly SaaS solution, GetCardBox effectively bridges the gap between Gmail and Trello, providing a technologically advanced and productivity-focused platform for businesses engaged in software-driven project management.

The online platform of the organization experienced limited visitor traffic, coupled with suboptimal visibility on prominent search engines. Despite the valuable functionality of connecting Gmail with Trello offered by GetCardBox.com, awareness of this tool remained relatively low. This case study delineates our concerted efforts in augmenting GetCardBox's digital footprint and elevating awareness and adoption of their services.

Our methodology revolved around the implementation of a precision-driven strategy designed to enhance GetCardBox's online prominence. This involved the judicious selection of niche keywords and the establishment of high-caliber backlinks, strategically curated to impart substantial value to the website.

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Key components of our strategy included:

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1. Targeted Medium Volume Keywords with High Intent:

• We meticulously identified and prioritised medium-volume keywords that exhibited high user intent, ensuring our focus on terms relevant to GetCardBox's offerings. This strategy aimed to attract a balance between search volume and specificity, targeting users actively seeking solutions aligned with the company's services.

2. Link Building Strategies with High Authority Websites:
   

• Our link-building efforts were strategically designed to secure backlinks from High Authority websites. ProLinkage undertook an extensive outreach campaign, fostering collaborations with reputable platforms whose content resonated with GetCardBox's business niche. This proactive approach not only contributed to improved search engine rankings but also established the website's credibility through association with authoritative online sources.
  

• ProLinkage's outreach initiatives aimed to build meaningful relationships within the industry, fostering a network of high-quality backlinks. By engaging with influencers, thought leaders, and respected entities, we ensured that the acquired backlinks were not only from authoritative sources but also contributed to a diverse and robust link profile, further enhancing GetCardBox's digital standing.

3. Moderate Content Aligned with Keywords:
   

• In the pursuit of effective link building, we curated moderate content that seamlessly aligned with the targeted keywords. This content served a dual purpose: attracting search engine attention by incorporating relevant keywords and providing valuable information to users. By mapping content creation closely with identified keywords, we aimed to enhance the website's relevance and visibility in search results.

Results:
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In November 2023, the alterations implemented to enhance GetCardBox.com's visibility in online searches yielded profound results. The website witnessed a remarkable surge in discoverability, with visitor numbers escalating by an impressive 197%. This substantial uptick in visitors transcended mere numerical metrics, manifesting as tangible leads. This outcome underscores the efficacy of our endeavors, demonstrating that our initiatives not only heightened the website's prominence but also drew a significantly larger audience genuinely interested in the offerings of GetCardBox.com. This accomplishment serves as a noteworthy triumph, spotlighting how our strategic interventions directly propelled the website's performance, ultimately driving increased business.