Guides written for the buyer's side of the table: what to ask, what the work should contain, how to compare named agencies, and what the first three months should look like.
Agency comparisons are easier once you can describe the deliverables you expect. The first group of guides sets out what AEO, technical SEO and SaaS SEO engagements consist of week by week, and the questions that separate a considered answer from a sales script.
The comparison guides name agencies and explain the selection rule used, so you can disagree with it. The last group covers the working relationship itself: what a good first 90 days looks like, and the practical points of hiring a team based in India for US or UK work.
Questions to ask and plain descriptions of what each type of engagement delivers.
20 questions to ask an SEO or AI search agency, with good and bad answers, how to check a case study, the red flags, and a scorecard to compare three agencies.Published 7 November 2026
Read the guideWhat a GEO or AEO agency does week by week: the five jobs, the deliverables to expect, a realistic timeline and a scorer for spotting relabelled SEO.Published 12 November 2026
Read the guideWhat a technical SEO engagement covers, from crawl control to Core Web Vitals and AI crawlers, what the deliverables look like, and a readiness self-check.Published 12 November 2026
Read the guideHow to choose a SaaS SEO agency: what software companies need that generic SEO misses, how to read a proposal, the red flags, and a proposal scorecard.Published 12 November 2026
Read the guideFive agencies per list, compared on published evidence, with how to run your own comparison.
The five AI SEO agencies named most often across eight ranking lists, compared from their own sites, with a buyer’s checklist and a fit scorer.Published 13 November 2026
Read the guideFound, Passion Digital, ClickSlice, Exposure Ninja and Buried: the UK AI SEO and GEO agencies named most often in 20 ranking lists, compared from their own sites.Published 13 November 2026
Read the guideFive agencies with a dedicated GEO or AEO offer, ranked by how often 14 publishers’ US lists name them, compared from their own sites, with a fit scorer.Published 13 November 2026
Read the guideThe five B2B SEO agencies named most often across 19 US ranking lists, compared from their own sites, with a buyer’s checklist and a fit scorer.Published 13 November 2026
Read the guideWhat to expect month by month, and an honest account of hiring an India-based team for US or UK work.
What an SEO agency should deliver by day 30, 60 and 90: baseline, fixes, first content, credible early signals, Google's timing guidance and when to walk away.Published 7 November 2026
Read the guideHiring an India-based agency for US or UK work: real pros and risks, time-zone overlap, read-only data access, UK GDPR and DPDP Act, contracts and red flags.Published 7 November 2026
Read the guideApply the same questions to Prolinkage as to anyone else. The services overview lists each service with its scope, so you can check our answers against the guides above before a first conversation.
Send us the brief you gave the agencies you are considering. We will tell you which guide's scorecard fits it and what we would want to see in any proposal, including our own.
