Build Google Ads around the leads your business wants.
Search strategy, compelling landing pages and dependable conversion tracking. We manage Google Ads around qualified demand, with a clear view of media spend, lead quality and the path to revenue.
Inspect original screenshot ↗GA4 User acquisition · First user primary channel group · Organic Search · All key events. 1 May–28 November 2024 vs 2 October 2023–30 April 2024.
The metric describes the stated report, not verified revenue. Open the case study for scope and limitations.
The question behind the brief
We are spending on Google Ads. Why is the pipeline not improving?
We separate the conversion signal, demand quality, landing-page experience and sales handoff before recommending more spend. The first review establishes what the account counts, which enquiries sales accepts and where opportunities stop progressing. Media, management and implementation are scoped clearly so investment follows the evidence.
A focused engagement, with a named owner, agreed scope and implementation capacity. We establish the priorities before recommending the next investment.
01 / Google Ads Management
Start with the economics of a good customer
A low cost per lead is useful only when those leads can become valuable customers. We begin with the service you want to sell, typical customer value, geography, sales capacity and the types of enquiries your team should avoid. This makes the account structure a commercial decision before it becomes a keyword exercise.
Campaigns should make it possible to see which offers and audiences consume budget and which produce useful opportunities. We separate intent where it changes the proposition or follow-up. Brand demand, new-customer acquisition and remarketing answer different questions and should be evaluated in context.
02 / Google Ads Management
Google Ads management from query to landing page
We review search terms, targeting, negatives, ad messaging, assets and the destination page together. A promise in an ad needs to be supported immediately after the click. Buyers should see the relevant service, client evidence, practical information and an easy enquiry route without hunting through a general website.
Search, Performance Max, display and remarketing have different roles. We recommend the mix around your offer, available creative and measurement quality. Campaign settings and automated bidding are useful tools; they do not replace an accurate conversion definition or a clear understanding of who buys.
03 / Google Ads Management
Why Google Ads leads fail to convert
The problem may be the audience, offer, form, tracking or sales handover. We examine samples of enquiries and the search context that produced them. Duplicate events, existing customers, job seekers, unsupported locations and low-fit requests can make an account look healthier than the pipeline feels.
The next step is to connect feedback to action: exclude irrelevant intent, improve qualification, clarify pricing or scope where helpful, and route the enquiry to the right person. Where CRM integrations support it, qualified and won outcomes can inform campaign evaluation. We do not label every enquiry as a sale.
04 / Google Ads Management
How we plan your monthly advertising budget
Your media budget should provide enough room to test a focused offer and learn from meaningful actions. Spreading a modest budget across many services and locations often leaves each campaign with little useful evidence. We agree the first priority, geographic scope and learning budget before expanding.
The enquiry form asks for monthly Google Ads media spend in US dollars. Management fees, creative work and landing-page development are scoped separately, so the total commitment is clear. A larger budget does not automatically justify more campaigns; expansion should follow evidence of lead quality and delivery capacity.
05 / Google Ads Management
A reporting conversation your sales team can join
We review spend, identifiable enquiries, qualified opportunities and revenue where records are available. Search terms and landing-page performance explain what is happening beneath the headline. If conversion tracking changes, we document it so a measurement change is not mistaken for a business improvement.
You should be able to see the priorities, the changes made and what the next decision depends on. The report connects marketing activity to sales feedback, including leads that were unsuitable or never progressed. That is how an account becomes more useful over time.
Client experience
What it’s like to work with us.
Named clients. Their own words. Excerpts from published Prolinkage testimonials.
Georgia BenageReal Estate Broker
“Prolinkage was excellent in their approach to understanding our real estate service business.”
“Their expertise in setting up precise conversion analytics via GTM allowed us to correct our earlier tracking errors and gain clear insights into our marketing performance.”
Does the budget field include your management fee?
No. On this page it refers to monthly media spend paid to Google. Management, creative and development fees are agreed separately.
Can you audit an existing Google Ads account?
Yes. We can review its structure, search terms, tracking and landing pages before recommending a management scope.
Do you work with B2B and longer sales cycles?
Yes. We plan for the buying journey and use qualified lead and opportunity feedback where the CRM supports it.
Can you improve results without increasing spend?
Sometimes waste, poor targeting or conversion friction can be addressed first. We need to inspect the account and sales outcomes before estimating the opportunity.
