First weeks
Read access to Search Console and analytics; a baseline snapshot of ranking keywords and organic visits, dated; the checks listed below, run on your site.
Home / Case Studies / Bipp Analytics
B2B SaaS · Business intelligence · US market
The analytics product whose buyers did not use its words.
Bipp Analytics sells a business-intelligence platform. Buyers described their problem in one vocabulary; the product described itself in another. The work was translation — keyword research built from the buyers’ language, product-relevant content, and the links to make it rank. In Semrush’s January 2022 snapshot, bipp.io held 2.9K ranking keywords in the US desktop database with 3.8K estimated monthly visits.
At a glance
The engagement in one table.
| Client | Bipp Analytics (bipp.io) |
|---|---|
| Lanes | SEO: buyer-language keyword research · product-relevant content · link building |
| Evidence | Semrush Organic Research, US desktop database, January 2022 snapshot |
The situation they came with
A technical product, and buyers who search in their own words.
A technical business-intelligence product needs to meet buyers before a sales conversation starts. Bipp wanted an organic acquisition channel alongside paid activity.
The difficulty with a technical product is vocabulary. The people building it describe it in their terms; the people who might buy it describe the problem they have in theirs. A page written in the product’s words ranks for searches nobody makes. The project’s strength was connecting a complex product with the language of prospective buyers.
What we did
The work behind the result.
Keyword research in the buyers’ language
A map of what prospective buyers actually type, grouped by the problem they were solving rather than by product feature, so each page could meet a buyer at the words they use.
Product-relevant content
Pages that explain the product in those words without saying anything an engineer would call wrong — technical depth, written for the search.
Link building
A newer domain cannot rank in a category led by much larger vendors on content alone.
The order and the month of each step are not shown here; the snapshot date is stated with the number below.
What changed
Where the site stood in January 2022.
Bipp Analytics · B2B SaaS · Business intelligence2.9K
ranking keywords in the US desktop database
January 2022 snapshot
January 2022 · US database · Desktop
Inspect original screenshot ↗Semrush’s Organic Research view for bipp.io in January 2022 (US database, desktop) records 2.9K ranking keywords and 3.8K estimated monthly visits. It is a snapshot of where the site stood on that date, not a before-and-after; a dated starting snapshot does not exist in our records, so no uplift is claimed.
How to read these numbers
Semrush estimates search visibility and traffic. The screenshot shows 2.9K keywords and 3.8K estimated traffic, with +18.86% displayed beside traffic. It does not establish a three-month uplift, qualified leads or revenue.
Client experience
In their own words.
“ProLinkage has the technical depth to understand the product and space.”
Client feedback · Wider Prolinkage work
If this sounds like your business
Four signs this case is about your problem.
- You sell a technical product and your pages describe it in your team’s words, not your buyers’.
- The generic searches in your category belong to vendors many times your size.
- Your sales cycle is long, so you need a channel that meets buyers before the first call.
- Content needs an engineer’s review to be right, and that slows everything down.
If two of those are true, this case is about your problem.
How an engagement like this runs
Four phases, no prices, no promises.
Found before written
Indexing and structure first, so what is written is found.
Map, content, links
The keyword map, then content for the comparison stage, reviewed by someone who knows the product, then links.
Every month
The same snapshot each month against the baseline — ranking keywords, estimated traffic, and the actions you care about (demo requests, sign-ups) once they are measured.
Accounts stay in your name; we take least-privilege access; personal data is kept to a minimum; payment is monthly; the contract assigns the work to you. On your side: one person who can say whether a sentence about the product is true.
No ranking is promised and no revenue figure is forecast. The commitment is that every number we report can be checked in your own tools.
What we would check first on your site
Four questions you can answer today.
- 01Take your five most important pages: are the words in the headings the words a buyer types, or the words your product team uses internally?
- 02Search “[your category] alternatives” and “[category leader] vs” — do you appear anywhere? Does an AI answer name you when asked for options?
- 03How many pages on your site would a search engine show for a problem-phrased search, as opposed to a feature-phrased one?
- 04Can you see, today, how many ranking keywords and organic visits you have — with a date on it? That is the baseline everything else is measured against.
Start with a snapshot of how Google and AI engines answer your buyers’ questions about your category — within a day, with the evidence, at no charge to begin.
Your opportunity
Turn the learning into your next move.
Make the next step count
Discuss your goals A similar challenge in your business?
Tell us how your buyers describe the problem you solve. We will say what we would check first.
A practical next step
Start with the outcome you need.
Share your business goal here. We’ll discuss the journey from discovery to enquiry and how to measure it.
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