First weeks
Read access to GA4, Search Console and your Business Profiles; a dated ranking baseline for every service-and-city pair; the checks listed below, run on your site.
Home / Case Studies / sēk Sauna Studio
Local business · Infrared sauna and wellness studio · Franklin and Nashville, Tennessee
The sauna studio that needed to be found by people who did not know its name.
sēk Sauna Studio runs infrared sauna studios in Franklin and Nashville, Tennessee, with a franchise business alongside. The work was local search: pages built around each service and each place, a faster site, and a clearer route from finding the studio to taking action. Over 1 March–31 August 2024, GA4 organic-search key events rose from 44 to 71 against the six months before.
At a glance
The engagement in one table.
| Client | sēk Sauna Studio and sēk Franchise (seksauna.com) |
|---|---|
| Locations | Franklin and Nashville, Tennessee |
| Lanes | Local SEO · landing-page restructure · technical SEO and site performance · conversion improvements |
| Measurement | GA4 · a rank tracker (positions by date) · Semrush Position Tracking |
The situation they came with
Local demand, two places, one website.
For a sauna studio, visibility matters when it reaches people who can become customers. The project focused on local search demand and a clearer route from finding the studio to taking action.
A local service lives on a handful of searches — the service plus the city — and each one carries real demand. Two locations on one website means every service has to be findable for each place without the pages becoming thin copies of each other, and the thing we can count on the site (a recorded action) has to be read honestly against the thing the business counts (a session or a membership).
What changed
More recorded actions from organic search.
sēk Sauna Studio · Local business · Sauna & wellness+61.36%
organic-search key events
44 → 71
1 March–31 August 2024 vs 30 August 2023–29 February 2024
Inspect original screenshot ↗Organic-search key events rose from 44 to 71 across the two windows (1 March–31 August 2024 vs 30 August 2023–29 February 2024, GA4), even as returning organic users moved from 673 to 637 — the growth came from new people, not from existing members visiting more often.
How to read these numbers
The screenshot records 44 and 71 organic-search key events. These are not verified unique bookings or revenue. The all-channel totals are a separate measure and are not used for the organic comparison.
The competitive search picture.
sēk Sauna Studio / Tracked search visibility
Compete through relevance and a clearer customer journey.
28.323%Visibility in the supplied keyword-tracking snapshot, alongside 10.285% for Pure Sweat Studios. The same report lists 80 keywords in the top three for sēk.
The project account describes stronger service content, internal links, technical improvements and focused keyword groups. The opportunity was to make high-intent local demand easier to find and act on.
Inspect the original competitor report ↗The work behind the local opportunity.
Build around the service and the place.
The project account describes landing-page restructuring, stronger interlinking, content and metadata improvements, and work on site performance. Keywords were addressed in focused groups so the team could refine the service journey as it progressed.
Make the ranking change specific.
The supplied rankings workbook records “infrared sauna nashville” moving from 66 in February 2024 to 1 on 18 December 2024, and “infrared sauna franklin tn” from 8 to 1. These are positions recorded by that tracker, not a claim about every searcher or current rankings.
Connect discovery to customer action.
The separate GA4 screenshot records organic-search key events increasing from 44 to 71 across its stated comparison periods. The next measurement layer would identify the event definitions and connect unique bookings and revenue where the operational records support it.
Source and comparison notes
Sources: Sek_Sauna_Case_Study.docx; Sek Saun - Rankings Improved.xlsx; Sek Sauna - Competition Visibility.png; and the supplied GA4 screenshot. The narrative document contains totals that conflict with the GA4 channel row, so the channel-specific 44-to-71 comparison is retained. Competitor review counts were not included in these records; no review-count advantage or causal review claim is inferred.
Client experience
In their own words.
“Prolinkage's strong project management, timely communication, and adaptive strategies have ensured our goals are met, making them a reliable partner in driving digital growth.”
Client feedback · Wider Prolinkage work
If this sounds like your business
Four signs this case is about your problem.
- You run one to five locations and people find your competitors when they search for your service in your city.
- Your website has one page for everything, or location pages that are copies of each other.
- You know your bookings but not which of them started with a search.
- You have a franchise or a second line of business sharing the same website.
If two of those are true, this case is about your problem.
How an engagement like this runs
Four phases, no prices, no promises.
Speed and the count
Site speed on mobile, and the measurement of the booking step.
Service and place
One good page per service per place, linked to each other and to the booking path, published in groups so each one teaches the next.
Every month
Rankings and recorded booking steps every month against the baseline month.
Accounts stay in your name; we take least-privilege access; personal data is kept to a minimum; payment is monthly; the contract assigns the work to you. On your side: someone who knows the services and can approve a page in a day.
No ranking is promised and no revenue figure is forecast. The commitment is that every number we report can be checked in your own tools.
What we would check first on your site
Five questions you can answer today.
- 01Search your main service plus your city on a phone: where are you, and who is above you?
- 02Does your site have a page that names each service and each location in its title — or one page that mentions everything?
- 03How many seconds does your booking page take to load on a phone connection?
- 04Which action on the site do you count as a booking step, and is it recorded in Analytics once?
- 05When someone asks ChatGPT or Google’s AI for “best infrared sauna near [your city]”, are you named?
Start with a snapshot of how Google and AI engines answer local questions about your business — within a day, with the evidence, at no charge to begin.
Your opportunity
Turn the learning into your next move.
Make the next step count
Discuss your goals A similar challenge in your business?
Tell us which service-and-city searches matter to you. We will say what we would check first.
A practical next step
Start with the outcome you need.
Share your business goal here. We’ll discuss the journey from discovery to enquiry and how to measure it.
Explore the relevant service ↗