SEO for a complex B2B or SaaS product
Turn features into buyer questions, comparison pages and core pages that deserve trust.Updated 20 September 2026
Read the guideInsights · topic guide
SEO and local search guides
Two core guides on organic search where it is hardest, complex products and multi-location businesses, plus related reading from other topics that an SEO team will also need.
Start here
Two problems that generic SEO advice handles badly.
Complex B2B and SaaS products have small search volumes, long vocabularies and buyers who search by problem rather than product. Multi-location businesses face the opposite issue: plenty of demand, but a temptation to create near-identical pages that neither Google nor a visitor finds useful.
The two guides in this topic take each case in turn. Because search and AI answers now overlap, the related reading below points to the guides in other topics that cover technical access, crawler behaviour and local discovery through AI assistants.
- SEO for a complex B2B or SaaS productHow to build search coverage for a product that few people search for by name.
- Multi-location local SEO without thin pagesLocation pages that earn their place instead of repeating a template.
- What a technical SEO agency does, and how to judge an engagementWhat a technical SEO engagement should include, and how to judge one.
Core guides
Complex products and many locations.
The two situations where standard playbooks produce thin pages and little traffic.
Multi-location local SEO without thin pages
Decide which locations deserve a page and give each one a distinct, verifiable purpose.Updated 20 September 2026
Read the guideRelated reading from other topics
Technical SEO, crawler access and local discovery.
Guides filed under other topics that an SEO team will reach for in the same project.
What a technical SEO agency does, and how to judge an engagement
What a technical SEO engagement covers, from crawl control to Core Web Vitals and AI crawlers, what the deliverables look like, and a readiness self-check.Published 12 November 2026Filed under Choosing a partner
Read the guidellms.txt, schema and AI crawlers: what actually matters for AI search in 2026
Do you need llms.txt? What the AI companies' own docs say about crawlers, robots.txt, JavaScript, schema and IndexNow, with a technical self-check.Published 10 November 2026Filed under AI search guides
Read the guideLocal SEO for clinics: how patients choose a physio, chiropractor or wellness clinic through Google, reviews and AI answers
How patients now choose physio, chiropractic, aesthetics and wellness clinics through Google, reviews and AI answers, and how clinics stay visible within the rules.Published 10 November 2026Filed under Industry guides
Read the guideRelated service
When search needs a commercial owner.
If organic search is a channel you want planned and run against enquiries rather than rankings alone, the SEO services page sets out how an engagement is structured and what is reported each month.
Your next step
Not sure whether search or AI answers should come first?
A free AI visibility report shows where buyers see you today across Google and the AI engines, which is usually the quickest way to decide where the first effort belongs.