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AI Shortlist Plays / Measure first

Which sources do AI engines cite when they recommend suppliers in our category?

Collect every source the engines show for your panel, sort them into types (lists, directories, reviews, press, your own pages) and mark which ones mention you. That list is your work plan for categories 4 and 7.

Effort: 2 to 4 hours

Who does it: Marketing lead or SEO

Best for: B2B firms of 20 to 500 people

Evidence: Strong (Grow & Convert, updated 30 March 2026)

01 / WHY IT MATTERS

Why it matters.

You cannot work this out from Google rankings alone. Grow & Convert tested 100 buying-intent prompts (study updated 30 March 2026) and found that only 27% of the sources ChatGPT cited ranked on Google for the fan-out queries, and only about 40% appeared anywhere in the first ten pages of Google or Bing.

So the sources have to be read off the answers themselves. They tell you which lists, directories and articles the engines trust for your category, and whether those pages describe you.

02 / SELF-CHECK

The 10-minute self-check.

From your last three runs on Perplexity (it shows sources clearly), list the cited pages and answer:

  • How many are “best” or ranked lists?
  • How many are directories or review sites?
  • How many are your own pages?
  • How many mention you at all?

If the answer to the last question is zero, the problem is off your site, not on it.

03 / STEPS

Steps.

  1. Export or copy every cited URL per run into one sheet, with engine and date.
  2. Tag each URL by type: list, directory, review, press, forum, vendor page, your own page.
  3. Count how often each domain appears across runs. Sort by count.
  4. For the top twenty, mark whether they mention you, mention you correctly, or not at all.
  5. Turn the “not at all” rows into actions in categories 4 and 7, and the “incorrectly” rows into play 20.

A source review is part of our AI search visibility audit.

04 / OUR OWN SITE

What we saw on prolinkage.com.

05 / MEASURE

How to measure it.

  • Source coverage: share of the top twenty cited domains that mention you. Quarterly.
  • Source accuracy: share of those mentions with correct facts. Quarterly.
  • New sources: domains cited this month that were not cited last month. Monthly.
07 / SOURCES

Sources.

  • Grow & Convert, fan-out query SERP study, updated 30 March 2026.
  • Prolinkage AI self-test (ChatGPT, Perplexity, Google AI Overview, one run each), 6 November 2026.
  • Prolinkage change log: Clutch and DesignRush profile corrections, 7 November 2026.
AI Shortlist Plays

The self-check shows what you can see yourself.

What the engines say across repeated runs, which sources they read and who they name instead is harder to see from inside. Our free AI Visibility Snapshot runs a sample of your buyers’ questions and is reviewed by a person.

More than a decade of experience, across businesses and markets.