First weeks
Read access to GA4 and Search Console for each site; a baseline month per site; the checks listed below, run on your site.
Home / Case Studies / Train Your Pulse
B2B software · Fitness business management · English and Greek sites
The software company whose own designers and developers needed direction on search and conversion.
Train Your Pulse makes business-management software for the fitness industry, with an English-language site and a Greek one. It had a UI/UX team and developers of its own; what it needed was the search and conversion direction for them to build against. On the English site, new organic-search users went from 265 to 527 (+98.87%) in 28 October–26 November 2024 against the month before.
At a glance
The engagement in one table.
| Client | Train Your Pulse (TrainYourPulse.com, TrainYourPulse.gr) |
|---|---|
| Lanes | SEO on the English and Greek websites · conversion direction to the client’s UI/UX and development teams |
| Client-side team | CEO; in-house UI/UX team; in-house developers (from the client’s review) |
| Measurement | GA4 (property for the English website) |
The situation they came with
A team that could build anything, waiting for the brief.
Train Your Pulse needed its English-language website to reach more buyers searching for business-management software in the fitness space.
The company already had the people to change the site — a UI/UX team and developers — so the engagement was not about building pages for them. It was about telling them what a buyer searches for, what each page needed to do, and which element on the page should change so that more of the new visitors took the next step. The client’s own account of the work is in the quote below.
What we did
The work behind the result.
SEO on the English and Greek websites
Search structure, keyword research and content planning for the English site, with the Greek site treated as its own property, so that the two did not compete with each other.
Conversion direction to the in-house team
Page-by-page guidance to the UI/UX team and developers on the elements that turn a new visitor into a next step — in their terms, so it could be built in their sprints.
The order and the month of each step are not shown here; the measurement window is stated with the number below.
What changed
More new people from organic search, in one month.
Train Your Pulse · B2B software · Fitness business management+98.87%
new organic-search users
265 → 527
28 October–26 November 2024 vs 28 September–27 October 2024
Inspect original screenshot ↗One month against the month before is a short window with no seasonality control: it is a signal that the restructure reached more new people (265 to 527 new organic-search users, 28 October–26 November 2024 vs 28 September–27 October 2024, GA4), not a settled result. The engagement itself was short, so the reading is a month against a month rather than a season against a season.
How to read these numbers
The supplied screenshot supports new-user growth. Its key-event columns are cut off, so the document’s conversion claim is not presented as screenshot-verified evidence. User growth alone does not establish qualified pipeline.
Client experience
In their own words.
“From guiding our UI/UX team and developers to optimizing every website element for conversions, their attention to detail was unmatched.”
Client feedback · Wider Prolinkage work
If this sounds like your business
Four signs this case is about your problem.
- You have designers and developers, and they are waiting for someone to tell them what search and conversion need from the site.
- You run two or more sites or languages and are not sure they help or hurt each other.
- Your category’s obvious searches belong to comparison sites and the largest vendors.
- You can see traffic but not which page changes turned visits into demo requests or trials.
If two of those are true, this case is about your problem.
How an engagement like this runs
Four phases, no prices, no promises.
Measure the next step
Measurement of the next-step actions, and anything in the two-site setup that confuses search engines.
Briefs your team builds
A structure and page briefs your team can build from, content planned around real searches, and conversion direction page by page — reviewed as your sprints ship them.
Every month
New organic users and recorded next-step actions each month, per site, against the baseline.
Accounts stay in your name; we take least-privilege access; personal data is kept to a minimum; payment is monthly; the contract assigns the work to you. On your side: a product owner who can prioritise our items into the team’s sprints.
No ranking is promised and no revenue figure is forecast. The commitment is that every number we report can be checked in your own tools.
What we would check first on your site
Four questions you can answer today.
- 01Pick the three searches a gym owner would type when they first realise they need software: does a page on your site answer each, and does it rank?
- 02If you have more than one site or language, does Google know which is for whom (language and region tags), or do they compete?
- 03What is the one action you want a new visitor to take, and is it measured — once — in Analytics?
- 04When someone asks an AI assistant for software like yours, does it name you, or a comparison site?
Start with a snapshot of how Google and AI engines answer your buyers’ questions about your category — within a day, with the evidence, at no charge to begin.
Your opportunity
Turn the learning into your next move.
Make the next step count
Discuss your goals A similar challenge in your business?
Tell us what your team is building next and what the site is meant to do. We will say what we would check first.
A practical next step
Start with the outcome you need.
Share your business goal here. We’ll discuss the journey from discovery to enquiry and how to measure it.
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