First weeks
Read access to Analytics, Search Console and the ad account; a baseline reading of organic visits, recorded actions and AI-feature impressions with the date range written down; the checks listed below, run on your site.
Home / Case Studies / FullTilt Team Development
B2B services · Corporate team building · US
The team-building company that needed enquiries it could trace back to search.
FullTilt Team Development runs corporate team-building programmes. Its website, search presence and measurement were rebuilt so that organic discovery could be tied to recorded enquiry actions. Over 1 May–28 November 2024, GA4 organic-search key events went from 13 to 234 against the previous period; by September 2026, Google’s own report showed 6.7x more impressions inside its Generative AI features.
At a glance
The engagement in one table.
| Client | FullTilt Team Development (fulltiltteams.com) |
|---|---|
| Market | Corporate buyers of team-building programmes, US |
| Lanes | Website restructure (Webflow) · SEO · AI search visibility · GA4 and Google Ads conversion tracking · reporting |
| Platform and tools | Webflow · GA4 · Google Search Console · Google Ads |
The situation they came with
Three things that had to work together.
Corporate buyers need a clear reason to choose a team-building partner. FullTilt needed its website, search strategy and measurement to work together around enquiries for its programmes.
In practice that meant three things had to change at once: the Webflow site had to be restructured so that each programme had a page worth landing on; the pages had to answer the searches corporate buyers actually make; and the measurement had to count an enquiry action once, in one place, so that organic discovery could be read against a recorded action rather than against traffic alone.
What we did
The work behind the result.
Restructured the Webflow site
Clearer programme pages and internal linking between programmes and formats, so each buying question had one page that answered it.
Search-focused landing pages
Pages for the programmes and formats buyers search for, aimed at demand that does not include the brand name.
A stronger conversion journey and GA4 reporting
So enquiry actions could be counted once and attributed to the channel that brought the visitor.
Google Ads rebuilt with conversion tracking
So paid and organic enquiries were measured the same way and could be compared.
The order and the month of each step are not shown here; the measurement windows are stated with each number below.
What changed
More recorded enquiry actions from organic search.
FullTilt Team Development · B2B · Corporate team building+1,700%
organic-search key events
13 → 234
1 May–28 November 2024 vs 2 October 2023–30 April 2024
Inspect original screenshot ↗In plain terms: across the seven months after the restructure and landing pages went live, visitors who first arrived from an organic search took eighteen times as many recorded enquiry-type actions as in the seven months before (1 May–28 November 2024 vs 2 October 2023–30 April 2024, GA4). New organic-search users rose from 3,181 to 8,218 (+158.35%) over the same windows, and engaged sessions per active user from organic search rose from 0.73 to 0.84 (+14.48%) — more people, and each one doing more.
How to read these numbers
These are recorded key events, not unique leads, qualified opportunities or closed revenue. Event definitions and CRM outcomes are not supplied. The first-user channel describes acquisition, not the last touch before each action.
Separate evidence, separate interpretation
AI visibility is another layer of discovery.
6.7×
Impressions inside Google’s AI answers
3.45K → 23.1K: the last three months against the three months before.
Google Search Console, Generative AI features, captured 4 September 2026. This is separate from the GA4 comparison above and does not by itself establish AI-attributed enquiries or revenue.
Explore AI Search Visibility ↗
Inspect original screenshot ↗Client experience
In their own words.
“They revamped our website using Webflow, modernizing its structure to enhance SEO and user experience.”
Client feedback · Wider Prolinkage work
If this sounds like your business
Four signs this case is about your problem.
- You sell a considered B2B service, and buyers search for the problem or the format — not your name.
- Your pages already rank, or AI answers already quote them, but enquiries do not seem to follow.
- Your enquiry numbers in Analytics, Ads and your CRM do not agree, so nobody trusts any of them.
- A previous agency reported rankings and traffic; you wanted to see enquiry actions.
If two of those are true, this case is about your problem.
How an engagement like this runs
Four phases, no prices, no promises.
What blocks the count
Whatever stops actions being counted once, or stops pages being indexed and quoted.
Pages and links
Pages for the questions buyers ask, internal links between them, plain answer blocks and schema, and the content gaps the diagnosis found.
Every month
The same report every month against the same baseline, each source in its own section, with its limits stated.
Accounts stay in your name; we take least-privilege access; personal data is kept to a minimum; payment is monthly; the contract assigns the work to you. On your side we need one decision-maker and whoever can publish to the site — or we publish, with your approval.
No ranking is promised and no revenue figure is forecast. The commitment is that every number we report can be checked in your own tools.
What we would check first on your site
Four questions you can answer today.
- 01Of the people who find you through a search, how many take an action you would call an enquiry — and does that number appear the same way in Analytics, Ads and your CRM?
- 02For the five questions a buyer asks before choosing a provider like you, does one page on your site answer each plainly enough to be quoted?
- 03When ChatGPT, Perplexity and Google’s AI features answer those questions today, do they name you, quote you without naming you, or name a competitor?
- 04Are the pages that bring the visits the pages that sell — or a blog post that leaves buyers one click short?
The quickest way to find out is a snapshot of how AI engines and Google answer your buyers’ questions about you — delivered within a day, with the evidence, at no charge to start.
Your opportunity
Turn the learning into your next move.
Make the next step count
Discuss your goals A similar challenge in your business?
Tell us where your enquiries come from today and what you cannot yet trace. We will say what we would check first.
A practical next step
Start with the outcome you need.
Share your business goal here. We’ll discuss the journey from discovery to enquiry and how to measure it.
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