Practical perspectives on being discovered, earning trust and understanding what happens after the click.
Is SEO dead? What the 2026 surveys of marketers, executives and buyers say about AI search, grouped into fears, myths and wins with a verdict on each.Published 14 November 2026
Read the guideWhat Google documents about AI Overviews and how sources are chosen, what the 2025–2026 citation studies show, a page-level checklist and a self-check.Published 13 November 2026
Read the guideWhat changes for UK B2B firms: the AI features live in the UK and when they arrived, the UK sources answers lean on, the ICO and CMA rules, and a UK prompt panel builder.Published 13 November 2026
Read the guide39 AI search terms, from AEO and GEO to GPTBot, query fan-out and zero-click search, each defined in plain English and linked to the guide that covers it.Published 13 November 2026
Read the guideHow to read your server logs for GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot, verify them by IP, and fix the 403s and 429s that keep them out.Published 12 November 2026
Read the guideHow B2B SaaS products get named in AI answers: the three prompt families, the five page types engines read as sources, a 90-day plan and a self-check.Published 12 November 2026
Read the guideHow Perplexity crawls, ranks and cites sources, from its own documentation, how it differs from ChatGPT and AI Overviews, and a crawler-access self-check for your robots.txt.Published 12 November 2026
Read the guideWhat an AI visibility score measures, how six tools calculate it from their own documentation, why scores differ, and a calculator with the arithmetic shown.Published 12 November 2026
Read the guideAI SEO services mean two things: SEO done with AI tools, and optimisation for AI search. What a credible service includes, what to ignore, and a checker for any proposal.Published 12 November 2026
Read the guideLLM SEO separated into its two routes, training data and live retrieval: what you can control in each, a prioritised checklist and a self-check.Published 12 November 2026
Read the guideWhat generative engine optimisation is, what the paper that coined the term actually tested and found, how AI engines pick sources, and a six-step B2B method with a readiness check.Published 12 November 2026
Read the guideWhat AEO is, how answer engines pick and phrase answers, a five-step method built on buyer questions, how to measure it, and a self-check.Published 12 November 2026
Read the guideDo you need llms.txt? What the AI companies' own docs say about crawlers, robots.txt, JavaScript, schema and IndexNow, with a technical self-check.Published 10 November 2026
Read the guideWhat Google AI Mode is, how it differs from AI Overviews, how to see it in Search Console and what to change on a B2B site.Published 10 November 2026
Read the guideWhat the 2025–2026 studies actually show about zero-click searches and AI Overviews, charted, and what a B2B site should measure instead.Published 10 November 2026
Read the guideOriginal research: we recorded every source cited in 36 AI answers to 12 B2B buying questions. About 91% were company websites.Published 10 November 2026
Read the guideThe page patterns that make a passage easy for AI Overviews, ChatGPT and Perplexity to quote and credit, what Google says, crawler access, and a free checker.Published 7 November 2026
Read the guideWhich off-site sources ChatGPT, Perplexity and Google AI use to recommend B2B companies: reviews, directories, lists, Reddit, Wikipedia, and an honest plan.Published 7 November 2026
Read the guideChatGPT or an AI Overview wrong about your company? Trace each wrong fact to its source, fix it there, use each engine's feedback channel, and re-test.Published 7 November 2026
Read the guideHow ChatGPT picks companies to recommend: query rewriting, fan-out searches, the sources it reads and cites, why answers vary, and what is still unknown.Published 7 November 2026
Read the guideHow much AI search optimisation costs: what drives the price, published 2026 market ranges, audit vs retainer, red flags, and a scorer for comparing proposals.Published 7 November 2026
Read the guideHow to report AI visibility to stakeholders and your board: six measures on one page, where each comes from, how to show uncertainty, plus a scorecard builder.Published 7 November 2026
Read the guideAI visibility tools compared from vendors' own pages: Profound, BrightEdge, Semrush, Ahrefs, Peec AI, Otterly and Scrunch, with an evaluation framework.Published 7 November 2026
Read the guideHow ChatGPT, Perplexity and Google’s AI answers choose which firms to name, and the order of work that gets you named.Updated 6 November 2026
Read the guideHow to turn AI visibility into qualified enquiries by mapping the prompts that precede a sales conversation.Updated 20 September 2026
Read the guideBuild a useful baseline without turning a handful of prompts into an invented market-share score.Updated 13 September 2026
Read the guideA practical way to separate the terminology from the work that helps a buyer find and choose you.Updated 13 September 2026
Read the guideHow ChatGPT ads and Google Ads differ for B2B on intent, reach, targeting and measurement, with a comparison table, decision flow and budget self-check.Published 12 November 2026
Read the guideThe dated state of advertising on ChatGPT: who can buy, where ads appear, formats, targeting, bidding and measurement, what is not confirmed, and steps for B2B.Published 12 November 2026
Read the guideHow the LinkedIn algorithm works in 2026, why company pages struggle, and how B2B teams combine expert posts with a small paid budget.Published 10 November 2026
Read the guideWhy Google Ads costs per click keep rising in 2026, what AI Max, PMax and broad match change, and a waste audit and calculator for B2B accounts.Published 10 November 2026
Read the guideLinkedIn's documented minimums and bidding options, the formats that suit a modest B2B budget, a 60–90 day test plan and a planner to check it can decide.Published 7 November 2026
Read the guideDecide which platform fits the buying situation before you spend on either.Updated 20 September 2026
Read the guideMeasure cost per qualified opportunity and connect marketing data to CRM outcomes.Updated 20 September 2026
Read the guideConfirm the audience, offer, landing page and measurement before a new ad surface gets a budget.Updated 20 September 2026
Read the guideA diagnostic sequence for separating measurement errors, poor-fit demand and sales follow-up problems.Updated 13 September 2026
Read the guideWhen an AI chatbot helps or hurts B2B enquiries, what the trust, accuracy and legal evidence says, and how to design the handoff to a person.Published 10 November 2026
Read the guideHow fast to reply to a B2B enquiry, what the response-time research really says, and what a first reply should say, with an annotated example and a grader.Published 7 November 2026
Read the guideNine enquiry leaks from our own audit, from silent notification failures to double-counted analytics, with a 30-minute check for yours.Published 7 November 2026
Read the guideLocate the bottleneck before buying the tactic, with a baseline your leadership can trust.Updated 20 September 2026
Read the guideA trust audit that puts evidence beside the claim it supports and removes the doubts that delay contact.Updated 20 September 2026
Read the guideWhere to place the answers about value, implementation, data protection and human accountability.Updated 20 September 2026
Read the guideA migration plan should preserve useful URLs, content and measurement as carefully as it improves the design.Updated 13 September 2026
Read the guideTurn features into buyer questions, comparison pages and core pages that deserve trust.Updated 20 September 2026
Read the guideDecide which locations deserve a page and give each one a distinct, verifiable purpose.Updated 20 September 2026
Read the guideOne anonymised client’s closed-won revenue from organic and AI referrals, read honestly, plus the GA4-to-CRM setup and a calculator to test your own numbers.Published 13 November 2026
Read the guideWhat an AI automation agency does, how to tell a builder from a reseller of tools, when a business is ready, and how to scope a first project.Published 12 November 2026
Read the guideHow B2B SaaS teams see ChatGPT, Perplexity and Gemini referrals in GA4 and HubSpot, fill the dark-funnel gap, and report AI from referral to opportunity.Published 10 November 2026
Read the guideA five-step model and calculator for AI visibility ROI, from share of answers to referrals, enquiries and pipeline, with every assumption labelled.Published 10 November 2026
Read the guideWhy GA4 key events disagree with your inbox and CRM: double-counted key events, thank-you reloads, iframes, consent, spam and dates. Audit steps and calculator.Published 7 November 2026
Read the guideSend SQLs, opportunities and won deals from your CRM back to Google Ads and GA4: click IDs, field map, lifecycle stages, consent, failure points and a QA list.Published 7 November 2026
Read the guideA risk-and-ROI framework for choosing bounded tasks with visible outputs.Updated 20 September 2026
Read the guideCreate a measurement trail that distinguishes an interaction from a real business opportunity.Updated 13 September 2026
Read the guideFound, Passion Digital, ClickSlice, Exposure Ninja and Buried: the UK AI SEO and GEO agencies named most often in 20 ranking lists, compared from their own sites.Published 13 November 2026
Read the guideThe five B2B SEO agencies named most often across 19 US ranking lists, compared from their own sites, with a buyer’s checklist and a fit scorer.Published 13 November 2026
Read the guideFive agencies with a dedicated GEO or AEO offer, ranked by how often 14 publishers’ US lists name them, compared from their own sites, with a fit scorer.Published 13 November 2026
Read the guideThe five AI SEO agencies named most often across eight ranking lists, compared from their own sites, with a buyer’s checklist and a fit scorer.Published 13 November 2026
Read the guideWhat a technical SEO engagement covers, from crawl control to Core Web Vitals and AI crawlers, what the deliverables look like, and a readiness self-check.Published 12 November 2026
Read the guideHow to choose a SaaS SEO agency: what software companies need that generic SEO misses, how to read a proposal, the red flags, and a proposal scorecard.Published 12 November 2026
Read the guideWhat a GEO or AEO agency does week by week: the five jobs, the deliverables to expect, a realistic timeline and a scorer for spotting relabelled SEO.Published 12 November 2026
Read the guideWhat an SEO agency should deliver by day 30, 60 and 90: baseline, fixes, first content, credible early signals, Google's timing guidance and when to walk away.Published 7 November 2026
Read the guideHiring an India-based agency for US or UK work: real pros and risks, time-zone overlap, read-only data access, UK GDPR and DPDP Act, contracts and red flags.Published 7 November 2026
Read the guide20 questions to ask an SEO or AI search agency, with good and bad answers, how to check a case study, the red flags, and a scorecard to compare three agencies.Published 7 November 2026
Read the guideHow courier and logistics firms win B2B enquiries from city searches, ads and AI answers, with a calculator for cost per new account.Published 10 November 2026
Read the guideHow BI buyers now build ranked shortlists with AI chatbots, comparisons and reviews, and the facts BI vendors must publish to be included.Published 10 November 2026
Read the guideHow practices and DSOs choose a dental IT provider, and the pages, proof and reviews dental IT firms need to be found and described correctly.Published 10 November 2026
Read the guideHow HR and event leads now shortlist team-building providers through Google and AI answers, and what providers must publish to be named.Published 10 November 2026
Read the guideWhat OpenAI, Google and Shopify say decides which products appear in ChatGPT shopping and AI Mode, and how DTC brands fix their product data.Published 10 November 2026
Read the guideHow construction, engineering and project-controls consultancies can make Google Ads pay: specific keywords, honest tender limits, LinkedIn's role and tracking to opportunities.Published 10 November 2026
Read the guideWhat owners ask AI when they need an accountant, exit planner, M&A adviser or lawyer, and the pages and profiles that get a small firm named.Published 10 November 2026
Read the guideHow engineers and quality managers search for calibration and testing labs, and how labs can publish scope, turnaround and logistics so search and AI answers find them.Published 10 November 2026
Read the guideHow patients now choose physio, chiropractic, aesthetics and wellness clinics through Google, reviews and AI answers, and how clinics stay visible within the rules.Published 10 November 2026
Read the guideHow licensed professionals search for continuing education by board and state, and how providers can structure requirement pages, comparisons and AI-ready answers.Published 10 November 2026
Read the guideHow clients now research advisers through search and AI answers, and how wealth managers can be visible while staying inside SEC, FINRA and FCA marketing rules.Published 10 November 2026
Read the guideTell us what is happening today and what you want to change. We’ll help you identify the right starting point.
More than a decade of experience, across businesses and markets.
Explore our work firstA practical AEO and GEO field guide for leaders: define the buyer questions, inspect the evidence and build a focused plan for discovery and qualified enquiries.
Explore the guide ↗10-page working guideA practical blueprint for turning incoming enquiries into useful, reviewed response briefs. Includes a workflow, a reusable instruction, an output contract and a pilot evaluation plan.
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